Don Gato Tequlia by Danny McBride

Celebrity tequilas are always a point of controversy in the tequila market. Some consumers love feeling connected to their favorite Hollywood stars by drinking their tequila, while tequila purists cringe at what they consider to be non-traditional products made with additives. Celebrity tequilas like 818, Casamigos, and Teremana are undeniably popular but heavily criticized by the tequila community. However, the latest celebrity tequila has taken a different, additive-free approach. Tequila Don Gato, the newest celebrity tequila from actor Danny McBride, sets itself apart by promoting its additive-free status alongside its outrageous origin story about a cat-loving luchador. This larger-than-life tequila brand is gaining attention from fans of Danny McBride, cat enthusiasts, and those seeking additive-free tequila. For those looking for entertainment and backstory, Don Gato features hilarious promotional videos available on the brand’s website and across the web. Without giving too much away, fans of the show Eastbound & Down will recognize some familiar faces in the promotional content. Of course, viewers can expect to see the stereotypical agave fields of Jalisco—but with some comedic twists.

Beyond Danny McBride’s comedic charm, the brand has a lot to offer consumers. Entering the market at a $40 price point, Don Gato’s Blanco and Reposado expressions are both affordable and available in various states, including Florida, Georgia, North Carolina, South Carolina, Virginia, Mississippi, Louisiana, Texas, Illinois, and Michigan. These expressions have made their way into liquor stores and bars, promoted for both sipping and use in cocktails. As a new player in the tequila market, only time will tell how consumers will embrace this celebrity tequila. It will be interesting to see how the brand evolves and what new expressions they might introduce in the future. What’s clear, however, is that Don Gato has already set itself apart with its unique combination of additive free status, a playful backstory, and McBride’s signature humor. Whether you’re a tequila purist or a humble cat lover looking for something fun and cat themed, Don Gato might just be the perfect addition to your tequila collection.